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商品編號： 9-614-035 出版日期： 2014/02/12 作者姓名： Lakhani, Karim R.;Lane, David 商品類別： Operations management 商品規格： 24p 再版日期： 2014/08/18 地域： 產業： 個案年度： 2013 - 2013
商品敘述：
In late 2013, Rajeev Kulkarni needed to decide how best to facilitate the emergence of a broad base of users and content to promote the sale of 3D Systems''s consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application for 3D printing for consumers, despite a plethora of potential opportunities.
涵蓋領域：
Marketing strategy;Growth strategy;Product development;Operations strategy;Manufacturing processes;Information systems;Intellectual property
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